When MrBeast launched Beast Games on Prime Video, we saw an opportunity to transform MoneyLion from a trusted financial tool into a cultural phenomenon. Partnering with MrBeast and Amazon, we created the MoneyLion Beast Games Giveaway, putting more than $4 million in cash prizes into the hands of viewers and turning financial engagement into an entertainment experience.

At its core, the campaign made money easy, accessible, and fun through financial literacy content delivered in true MrBeast fashion. The results were extraordinary: MoneyLion became the #1 finance app in the App Store within 24 hours, generated more than 3.2 million new accounts and 3.8 million giveaway entries, drove a 135% increase in daily active users, and delivered over a billion impressions.

Together, MoneyLion and MrBeast made money feel as fun, bold, wild, and impossible to ignore as the world's biggest creator himself.